CX
CABYX
In-car media network
Live ride attention → measurable ad results

Monetize passenger time inside taxis with a smart in-car tablet network

CABYX turns the 20–25 minutes passengers spend in a Yandex Go ride into a high-attention media channel — and creates extra earnings for drivers and fleets.

Avg ride time
20–25 min
City focus
Yerevan
Fleet partners
+Parks
Payment know-how
CrixPay
CABYX Campaign Dashboard
Demo
Impressions
128,430
QR / CTA actions
3,214
Audience
Passengers during rides
High attention
Time-in-car
Long
Context
Local
Placement
Premium

The problem

People spend a surprising amount of time inside taxis — but brands have limited ways to reach them with measurable, local, and high-attention ads.

  • Passenger attention during rides is mostly “wasted time”.
  • Outdoor ads lack real attribution and targeting.
  • Drivers and parks want extra income without increasing ride prices.
What this time is worth

If you have an estimate for daily rides in Yerevan, you can show total passenger minutes. Replace the placeholders below with real numbers.

Daily rides (est.)
15,000
Avg minutes / ride
22
Minutes/day (total)
≈ 330,000
Tip: total minutes/day = rides/day × avg minutes/ride.

The solution

CABYX is a taxi in-car tablet network with a campaign platform for brands and agencies — and a revenue share model for drivers and parks.

For Advertisers

Run geo-targeted campaigns with clear metrics (impressions, QR/CTA actions, time shown).

  • • Location targeting (city/zone)
  • • Formats: video, image, carousel
  • • QR codes
For Parks (Fleets)

Add new income stream, manage devices, and keep quality control across the fleet.

  • • Fleet dashboards
  • • Device health monitoring
  • • Compliance & content rules
For Drivers

Earn extra money without affecting trips — simple setup, automatic payouts.

  • • Transparent earnings
  • • Bonus programs
  • • Fast payouts (via CrixPay experience)

How it works

From campaign creation to earnings — simple and scalable.

Step 1
Install tablets

Headrest-mounted tablets with controlled content playback.

Step 2
Create campaign

Upload creatives, set targeting, schedule, and budget.

Step 3
Run & measure

Track impressions, interactions, and performance.

Step 4
Revenue share

Drivers & parks earn — payouts powered by fintech experience.

Why CABYX

We’re not starting from zero — we already built and operate fintech automation (CrixPay), so we understand fleet operations, integrations, and payouts in the taxi ecosystem.

CrixPay experience

Proven operations mindset: reliability, accounting, partner onboarding, and automation.

Market understanding

We model ride time and passenger attention to build realistic revenue expectations.

Future scaling

Next stage: open platform for SMM teams & agencies to manage campaigns end-to-end.

Roadmap
Stage 1 — Yerevan rollout
Pilot fleets, device ops, ad playback, basic reporting.
Stage 2 — Self-serve campaigns
Brands create campaigns, pay online, view analytics.
Stage 3 — Agency & SMM tools
Multi-client workspaces, approvals, creative library.
Stage 4 — Multi-city expansion
Armenia → region scale with standardized ops.
Hardware note
Tablets are headrest-mounted; content is controlled and scheduled. Add your final tablet model details here.

Team

A focused team combining product engineering, operations, design, and growth.

Owner / Full-stack Engineer
Ararat Babayan

Product & infrastructure, fintech automation experience (CrixPay), integrations, ops systems.

Frontend Developer
Karapet Karapetyan

Web dashboards, campaign UI, reporting UX.

Technical Worker (Admin)
Arno Petrosyan

Device installation, maintenance, on-site support.

Technical Worker (Admin)
Artak Sargsyan

Fleet operations, device health checks, logistics.

UI/UX Designer
Nelli Sahakyan

User journeys for advertisers, parks, and drivers.

Grants / Events Researcher
Zina Babayan

Partnerships, grants, events, ecosystem growth.

Launch your first in-car campaign

Tell us your goal (awareness, store visits, app installs). We’ll propose targeting + creative formats.

Geo targeting QR / CTA tracking Fleet partnerships Revenue share